Branding and Marketing Innovative Therapies
ChallengeCSA Medical is a privately held medical device company that develops and manufactures truFreeze™, a groundbreaking technology that enables the delivery of therapeutic doses of cryogen to flash-freeze and destroy tissue inside the body. It is currently being used to treat esophageal diseases such as Barrett’s esophageal cancer. Our challenge was to reinvigorate the CSA Medical brand as the company moved forward with a new vision, leadership, and market opportunities and create a brand strategy for truFreeze appealing to HCPs and patients.
SolutionWe created a brand strategy and marketing communications program that provided increased coherence in the way CSA Medical presents itself and reflects the core values, marketing objectives, and brand attributes that make truFreeze a pioneering new tool for selectively freezing and ablating unwanted tissue.
Disease / Therapy
Barrett’s esophagus | Cryotherapy
HCP Marketing Communications
Event Branding + Engagement
CSA Medical Brand IdentityWe created a simple and memorable logo that captures the expression of spray cryotherapy, a visual system that ensures a dynamic and flexible brand identity, and brand guidelines that ensure the integrity of a cohesive and consistent creative execution.
truFreeze™ Brand IdentityAs the flagship product of CSA Medical, we created the truFreeze logo to strategically align with the CSA Medical brand identity. Simple, bold, and direct, the truFreeze logo identifies the treatment as spray cryotherapy.
CSA Medical WebsiteThe CSA Medical website was designed to educate and inform clinicians and patients on CSA Medical’s Spray cryotherapy treatment therapies and benefits.
truFreeze HCP Marketing Communications
Targeting HCPs and hospital administrators, we armed the CSA Medical sales team with a system of communications, sales collateral, and digital assets.
truFreeze Trade Show Graphics
Trade show graphics were designed to capture the attention of our HCP audience and engage them with interactive opportunities to learn more about truFreeze.