Solution
The logo design features an intertwined double helix of parallel strands, combining a visual reference to both the ALS genes to be identified and the muscle fibers whose ultimate loss of control is the main symptom of ALS.
Intertwined in the forest green helix, is a bright, optimistic ribbon. The identification of genetic markers associated with ALS provides patients better insight into their condition and the hope for new targeted therapies.
The brand guidelines serve as a foundation for the development of coordinated print and digital communications.